A name card is very important in building a business relationship. It is a great way to open up a conversation and for an ice breaker between the two parties. A name card makes it easier for you to introduce yourself as the representative of the company and get people interested in knowing about the business you are in. Moreover, a name card can also be a marketing tool that is quite effective. That’s why, even for large companies, name card printing is regarded as one of the essentials. Even in this rapidly advancing technology era, name card printing is still often demanded.
A name card is cheap and compact that it is easy to carry around. In any situation, it can be easily used and stored. It’s not dependent on battery power, wifi, or any kind of things along the line. Wherever and whenever you are, you can always whip out your name card and let the person of interest have it.
A name card is innately great. But it will be even better with a satisfactory name card design. A name card that is well designed will leave a strong impression and give off a lasting impact that will make you and your business be remembered easier.
More and more people are aware of this thing. However, not everyone is doing the designing right. Sometimes, they end up making their name cards look bad. Surely, you don’t want to be one of those people. So today you will learn about how to design a good name card for your business.
1. Relevant information only
Remember that your name card has very limited space. Thus, you can’t put everything on it. You have to decide what are information is important to be put on your name card. A name card’s core purpose is to let people know of your contact details, so just make sure that they will get just that. Let them find out the rest about you through other ways, such as direct meetings and discussion, or letting them know of your website so that they can browse for more information themselves.
Ideally, a name card should display your name, your position in the company, your phone number, e-mail address, and company address. That is sufficient. Making a name card look stuffy from having too many texts displayed on it is a big no. These days, putting on your social media handle username can also do you good, since people find it as a way that is more convenient to converse and learn more about what you do.
2. Make sure that it is legible
A name card is meant to deliver information about your contact details, so you have to make sure that it is serving its purpose right. One of the most important things you must remember is to make sure that your name card is easy to read for everyone. To do this, you have to be smart in choosing the font type, font color, and the rest of the color palette for the name card design itself. You have to keep a good contrast between the font and the background while keeping in mind not to use the type of font that is overly designed so that it won’t confuse the readers. You can choose to have different text styling, as well bold, underline, or italic to draw more attention to a certain point of focus on your name card design, but of course, never overdo anything.
3. Paper stock
A professional printing service such as name card printing will be able to provide you with various types of paper stock you can choose for your name card. These papers vary in thickness, texture, color, and of course, they also vary in quality. Premium papers are more expensive than normal papers, but they also are more durable and they tend to leave a stronger and better impression. If you are running a business that is more on the formal side, it is always a good thing to choose premium card stock for your name card to create an elegant and expensive feel to your name card.