X banner printing is one of the options that you can go for if you are looking for a cheap yet effective alternative to marketing and advertising. But of course, what you have to truly understand that the power of an X banner actually lies in the design. The size and versatility as well as convenience of the banner is a plus, but the design is very important, along with various printing decisions that you must make in order to get the best quality X banner.
Design in Vector Instead of Bitmaps:
X banner printing falls in the category of large scale printing. For large scale printing, it is best to use vector images instead of bitmaps.
Vector images differ slightly from JPEG and other bitmap formats. Vector images have their own colors, shapes, and lines defined by mathematical equations. They don’t have their individual pixels assigned with fixed location and color value. If you design with vectors instead of bitmaps, you will always get a sharp and crisp looking X banner instead of a jagged and stretched or pixelated result. Moreover, with vector images, you can get a smaller file size compared to design with bitmaps. With smaller file sizes, you can transfer data quicker, and the process of multiple printing will be quicker due to shorter spool time.
Choose the Right Font:
An X banner is usually used in indoor events where it is crowded. You have to be able to stand out and attract people from a distance. One of the best ways to do this is by making sure that the font of your choice is right whether in terms of style or in terms of size.
For designing, script styles and serif fonts are preferable because they are much easier to read. On the other hand, calligraphy and overly stylized fonts are to be absolutely avoided because it does not support effective message communication toward potential customers.
To try out and confirm the readability of your banner yourself, try to take a quick test by distancing yourself from the monitor and see if your banner can be read with ease. Even better, try to ask someone’s opinion especially a person who is not familiar with what you are trying to deliver with your X banner.
X Banner Design Color:
Pay attention to the contrast of the text and graphic elements. This also really helps in ensuring the legibility of your X banner design. Remember to stick to a simple color scheme instead of using too many colors for your design.
What is also important to remember is to use the CMYK color processing instead of RGB by changing the settings of your design software. Your printers create colors by combining the inks of the four primary colors of CMYK. If you design in RGB and print in CMYK, you won’t be able to get the accurate colors you see on your screen.
Balance of the Design:
People generally spend quite a little time reading your X banner, so you have to be able to make sure that your X banner design can be read and understood quickly. This means that you have to deliver the content that you want your target audience to understand in a simple way. Keeping the content of your banner to a good minimum can also support a simple yet effective design that is balanced with enough space around each graphic and design elements.