If you are interested in graphic design, would love to start communicating ideas through art or simply would love to explore your most creative side, then you should know that graphic designers’ world is bigger than you would think.
There are plenty of things that should be considered before putting our skills to test, such as which type of graphic design we would like to create. Each type has its own techniques which involves different skill. Keep reading in order to know more about these different artful styles.
- Visual identity
Creating a brand’s identity is such a hard work. It will be the brand’s first impression on its potential customers. These graphic designers are the ones in charge of coming up with the perfect identity which a brand will be known for. Their work must transmit a brand’s essence and communicate the right tone and personality for everyone to see. Through different typographies, shapes and colors, they develop the visual art and graphic on both social media and businesses cards.
- Marketing
No one could deny that importance of advertisement and marketing throughout the years, hence why this type of graphic design is pretty important and popular. Many companies and businesses have been working with graphic designers to create these amazing marketing strategies which attracts everyone’s attention. Plus: there are designers that specialize in different types of media such as social media or traditional media.
- UI
Are you familiar with the term UI? UI stands for User Interface, which basically translates to users experience inside an application or device. UI designers work along with UX (which are the ones in charge of upgrading user’s experience) in order to find out which design will be better for the users in terms of visual and on-screen elements such as menus and buttons that are display inside an app. These one’s such an important graphic designer’s task, since mobile apps should be accessible for everyone which intends to use it.
- Packaging
A lot of brands sell their products and needs packaging in order to distribute them. A packaging design could say many things about a brand’s identify, hence why it is so important for brands to develop one which is attractive to their customers. The designers in charge of packaging designs must be familiar with many things such as manufacturing and industrial design as they will have to come up with print-ready files for the product to be distributed around the country or even the whole world.
- Motion
Motion graphic designers are those who create those amazing animations we love to see in videogames and movies. The technology used for this specific graphic design is very popular but very expensive too, hence why it is only used in TV and films. Not everyone can afford to have these graphics on their products or platforms! Of course, these designers may have previous knowledge of marketing and visual identity too before creating these graphics.
Now you can get started on your graphic design journey!
