Even though the digital wave is affecting the way the world runs, including business, there are some things that remain to be preferred conventional, meaning that they are still needed and used physically. One of those things is name card or business card.
Name card is still preferred within certain fields and within specific age groups. A name card is favored because it makes an immediate and long-lasting impression of your company the moment you hand it to potential business partners or clients.
Although its main purpose is to introduce your brand or businesses toward prospective people, a name card is also a tool that is useful for branding. It holds advertising power as you hand it out to various people.
However, the effectiveness of a name card depends on how well you can bring or present yourself and the way your name card is designed. Thus, a well-designed name card is a must for entrepreneurs who are willing to expand their businesses in the old way.
Wondering how you can design your own name card in good quality for name card printing? Read more below.
1. Decide on the information for your card
Think of what is the information you want to display on your name cards. Inputting information on a name card, you must make sure that it includes the essentials, such as your full name along with credentials or professional designations of yours, your title, your business name, business address, contact number, e-mail address, and now that it is the era of the internet, you should also include the company’s website and social media handle where people can easily find out more about the kind of business you do.
Inputting information onto your name card, make sure that you don’t try too hard in including as much as information as possible and only resulting in a cluttered name card. It is best to put the very essentials and leave some space for other elements on the design. Remember that there are two sides of a name card, so try to utilize that extra space for more things if necessary.
2. Create a card layout
With all the advances in technology, it has been a lot easier to make a layout design for your name card. There are websites that provide already existing templates that are customizable for you. However, of course, you can also design your own layout from scratch. It is highly recommended that you use professional designing software such as Adobe Photoshop or CorelDraw for better result.
Whatever your choice is, you need to make sure that you have the right choice and combination between the image, colors, texts, and fonts that you use. Each element must complement each other instead of ruining the aesthetic of your card. Remember to keep it simple and pleasant to the eyes rather than going for an overdone design that doesn’t look very good from being overly designed.
3. Pick one kind of paper for your card
Papers come in various qualities, textures, and color. Nobody says that you can only make your card with a white or cream-colored paper. If it’s appropriate or suitable for the kind of business you are in, feel free to use colored paper for your name card.
It is better to use a premium or thicker card stock to earn a sturdier name card in the end. You can even choose paper that is coated in plastic or made from linen for an extra touch of elegance and propriety. The better the quality of your paper is, the more you exude professionality and propriety as you hand out your name card.
To give your name card a little bit more spark, you can choose to add a finish, such as making it glossy or matte depending on your taste.
4. Printing your card
You can choose to do it yourself or use the help of a printing service. Of course, the latter is preferable because they are equipped with more advanced technology and more knowledge regarding name card printing. They are especially beneficial if you wish to print your name cards in a large amount. In the end, it may even be cheaper to use a printing service rather than recklessly trying to print your own cards with minimum technology and experience.