UNDERSTAND, TRACK, MOBILIZE!
#ClimateTracker - Expert Skills Training
Skill set one:
SOCIAL MEDIA for change
Whether you are seeking to amplify your own voice or mobilize crowds for a new campaign, social media has become a powerful and inescapable tool. But there is a huge step between being an active “twittery” and liking many pages to generating positive changes. We reached out to social media strategists and experienced campaigners to learn their insights on digital campaigning.
By participating to this module, you will:
- Understand the opportunities provided by social media platforms but also their limits
- Gain insiders’ tricks and tips on how to get your message go viral
- Explore the connection between social media and offline campaigning
- Learn how to engage with decision-makers, such as climate negotiators.
Getting started w/ SOCIAL MEDIA for change
Start this module by familiarizing yourself with the following five resources. We will provide a full tool box of resources on Friday 27th October:
Revolution 2.0, how one man became the spark of a revolution →
Read this inspiring example: Wael Ghonim was not a prominent activist but his message resonated with his generation and changed the history of Egypt.
Strengths and weaknesses of 10 social media →
Social media is more than facebook and twitter: this infographic is a great guide when choosing the most effective social media platform depending on your audience and content.
4 lessons to get the most out of twitter →
Twitter can be a very powerful, but it is helpful to understand some basic rules. Seasoned climate reporter David Grist shared his insights on how to make the most of the platform.
Short guide to social media for climate campaigning →
Our friends at ClimateNexus have put together a very short guide to using social media in climate activism, providing a good starting point for this skill-set.
Combining digital and offline campaigning to save a library →
And finally, this short video illustrates how digital campaigning and offline activities can be combined to create momentum for change. Watch it, you will be impressed by the effectiveness of it.
posted on 1 October:
posted on 25 September:
‘Make your work connect’ by Chris Wright
Chris, like no other, has mastered the art of creating messages that spread like wildfire through the UN climate talks negotiating halls among activists and negotiators alike.
Chris shares some of the secrets of his magic in this blog post →
Broadcasted 28 September:
‘Twebinar’ with social media expert Joe Solomon
On 26 September we were joined by seasoned climate activist and social media expert Joe Solomon for an expert skills training. Joe, being a proud geek and the social media trainer for the Energy Action Coalition, poseed the question: “What if the Rebel Alliance from the Star Wars universe had a social media coordinator - someone who was in charge of Facebook-ing, Tweeting, etc? What could people trying to use social media for social change learn from them?”
Shares your thoughts and reflections in the comments on this page →
Posted 4 October:
‘Twitter chat’ with Kelly Rigg & Nic Seton
After learning how to make the best use of social media, we want you to have a chance to engage with expert campaigners on when to make use of digital tools (and when not).
Nic Seton is a digital strategist and campaigner with Greenpeace in the UK, and he’s played a key role in the social media efforts supporting some of that organization’s boldest actions this year. Kelly Rigg cut her teeth as a Greenpeace activist fresh out of college, and over decades of campaigning she’s remained a leader pushing the limits of campaign strategies and tools. She now serves as Executive Director for the Global Call for Climate Action.
Posted on 4 October:
‘The African way’ with Esther Kelechi Agbarakwe
Not every grassroots activist get mentioned on social media by Christiana Figueres or Melinda Gates. Well - Esther does. She’ll share her insights into how you can integrate social media into your outreach campaigns.
- Join our 'Expert Skills Training'
- We’re sharing the skills that some of the best in the climate movement use to tracking their countries’ climate positions and to push their governments to take stronger climate action.
