Marketing is always needed every once in a while for any kind of business. To stay relevant in the market, you always have to announce yourself to your target audience while maintaining existing customers and making them loyal ones to your product or service. Marketing is also very important for newly launched products or services. However, if you are a new business, this may get difficult because it can cost quite a sum of money. As you only embark on your journey, perhaps you don’t have that much to allocate on a full-blown marketing campaign. Then what should you do? Well, do something simple. Even though it requires more effort, at least you’re getting the word out to people. One of the things that can really help you market in a simple way is by using stickers. Sticker printing in Singapore can be given out as freebies toward passerby or upon purchase. Stickers can also be stuck on various items. As more people recognize your logo and brand, they will be more familiar with you. This way, you are growing a strong branding for your business. As people can trust you more, it is likely that they will choose you compared to other competitors in the market. With this, you can gain more profits.
Well, how to get stickers to get started, you ask? First thing first, you need to start designing.
1. Layout and design
Sure, you can design your sticker printing however you want. However, it needs to still look good and pleasant to the eyes. Well-designed stickers should be able to convey the right message in an effective way, that’s why it is important to arrange all the content of the stickers to make it easy for people to catch the key information that is displayed on the sticker.
Designing a good sticker can be difficult if you are not familiar with design software, but you can always find customizable templates that are easier to tweak on the internet. Just make sure that the layout of your stickers is not stuffed with too many texts and that they look neat.
2. Choose the right colors
There is no exact “right” color when it comes to designing a sticker. However, you have to make sure that the colors of your choice work well with each other to make an appealing look that can help you stand out and leave strong enough impression toward the people who receive your stickers.
Ideally, to catch attention more easily, bright colors work better. However, if you choose to use darker colors like even black for example, always remember to use a heavily contrasting color for the text so that it can still pop out and be easily read. This also applies to a light-colored background, where the text needs to come in dark color.
3. High-quality printing
Find a printing shop that can provide you with the best quality stickers printing. A reputable printing service will also offer you different types of paper stock that you can choose to make your sticker look more interesting. Not only paper stock, but they can also add finishes that will spice up the look and even quality of your sticker. They can print a high quantity in a short time in a quality better than your home printer can ever process.